Web design for service businesses
We build websites that
book you more customers
Custom, mobile-first websites for home-service, health, and local businesses in Maryland and across the U.S., engineered to load fast, rank on Google, and turn visitors into booked jobs. SEO, ads and automations available when you're ready to scale.
What we do
Everything you need to
grow, in one team
Most agencies hand you one piece of the puzzle. We connect every channel so your website, search, social, ads and follow-up all pull in the same direction.
Web Design & Development
Fast, mobile-first websites engineered to convert, not just look pretty. Clean code, great Core Web Vitals, and a design that sounds like your brand.
Explore web designSEO & AI Search
Rank on Google and get cited by ChatGPT, Perplexity and AI Overviews. Technical SEO, content, schema and the AEO work most agencies still ignore.
Explore SEO & AEOSocial Media
Platform-native content and community management that actually sounds human.
Explore socialPaid Ad Campaigns
Meta & Google ads with creative, targeting and A/B testing tuned to your cost-per-lead.
Explore paid adsAutomations
Auto follow-ups, lead routing and review requests that run while you sleep.
Explore automationsCRM & Backend Systems
Every lead captured, tagged and tracked from first click to closed deal. We set up and connect the CRM so nothing slips through the cracks, and you finally see what's working.
Our work
Websites built
to convert
Browse real builds by industry, each designed around one job: turning visitors into booked customers. Find work that looks like yours.
MD Roof Experts
A fast, mobile-first roofing site with local SEO and clear lead capture.
Visit the live site
Calvert Mobile Detailing
A booking-focused site built to turn local searches into detail appointments.
Visit the live site
Simple Solutions Contracting
A clean, conversion-focused site for a roofing and exterior contractor.
Visit the live siteReal, live websites we built. See the full gallery for more.
Built for results
Numbers, not vibes
Replace these with your live client metrics once campaigns are running.
How it works
From kickoff to
live in ~1 week
No drawn-out discovery theater. Here's the exact path from "hello" to a website that's live and booking customers.
Day 1
Discovery
A short call to learn your business, goals and customers. We map the pages, messaging and content you'll need.
Days 1-2
Design
We design an on-brand, conversion-focused layout and confirm the direction with you before a line of code.
Days 3-5
Build
Fast, clean development with SEO, schema and lead tracking baked in. You review on a live staging link.
Day 7
Launch
We test, launch, and hand you a site you own, ready to rank and book customers from day one.
Typical timeline for a standard build, larger projects scoped individually. Confirm your real timelines and we'll lock them in.
Why STR8LINE
Local roots,
serious firepower
We're a Maryland team that treats your budget like our own. You get senior attention, plain-English reporting, and one accountable partner across every channel.
- One team, every channel.
Stop coordinating five vendors. We own the whole funnel.
- Transparent reporting.
A simple monthly dashboard that shows leads and revenue, not vanity metrics.
- Built to convert.
Every page, ad and automation is designed around one job: more booked customers.
In their words
Clients who stopped
guessing
"Our new site loads instantly and the calls actually started coming in. First time an agency showed me real numbers."
"They rebuilt our funnel and automated the follow-ups. We book more jobs without me chasing every lead myself."
"Straight shooters. They told me what to fix first instead of selling me everything at once. The ads finally pay for themselves."
Trusted by local businesses across Maryland
Placeholder, send client logos and we'll display them here.
Free download
The 10-point
website checklist
Is your website costing you customers? Grab our free guide, the 10 elements every service-business website needs to turn visitors into booked jobs, plus a 5-minute self-audit.
- 10 must-have elements
What actually drives leads, from value prop to follow-up.
- Quick self-audit scorecard
Score your own site and see where it's leaking customers.
- Free, instant PDF
No fluff, built by a working agency.
Good questions
Frequently asked
We're a full-service Maryland growth agency. We build websites, run SEO and AI-search optimization, manage social media, run paid ad campaigns on Meta and Google, set up marketing automations, and implement CRMs so leads never fall through the cracks.
Most small-business websites range from $2,500 to $8,000 depending on page count, custom design, and integrations. We scope every project up front with a fixed quote, so there are no surprise invoices.
Paid ad campaigns can drive leads within the first week. SEO is a compounding channel that typically shows meaningful movement in 3 to 6 months. We report on both with a simple monthly dashboard.
We're Maryland-grown and know the local market, but we work with service businesses across the United States. Everything is handled remotely with clear communication and shared reporting.
It's a no-cost review of your website, search visibility, ads, and lead flow. You get a short, prioritized list of the highest-impact fixes whether or not you decide to work with us.
★★★★★ “Our new site loads instantly and the calls actually started coming in. First time an agency showed me real numbers.” , Dwayne R., HVAC company owner, Baltimore
Let's talk
Ready for a website that books customers?
Tell us about your business and we'll send back a free quote and a quick plan within 24 hours, no pressure, no jargon.